Steve Jobs knew his stuff when it came to public speaking and brand followers. His presentations swept us up and carried us along on an adventure with him. We became active members on his journey instead of passive listeners. That’s what makes the difference between a presenter and a great speaker.
When presenting Human Resources information or new company guidelines to the troops, these helpful tips will keep your audience engaged in what you have to say.
TIP #1: Be passionate about your subject
You love your company. Steve Jobs loved his job. He oozed passion for everything he created. Your enthusiasm about your topic can be contagious so let it show. Be positive. Be passionate.
If you aren’t excited about sharing your information with your audience, why should they be excited about listening?
TIP #2: Set a simple message to your theme
From the very outset of a Steve Jobs presentation you can see that he likes to keep it simple. Follow his lead. Don’t give a speech; tell a story. Know exactly what you want to say and break it down for your listeners. By keeping it simple you keep the audience hanging on your words. Plan your words right down to the last pause.
TIP #3: Use Necessary Visuals
Use visuals when necessary. However, remember that you are the star of the show. Jobs made excellent use of images and visual aids without overwhelming the audience. He didn’t fill the slide with bullet points or elaborate pictures. In fact he went out of his way to avoid them altogether. He also preferred visuals over text and often chose a blank slide to return the focus back on to him as the speaker.
TIP #4: Make statistics meaningful
Statistics can be great way to emphasize your point. Numbers and facts are useful, but make sure they really tell your story. Jobs used them to make or illustrate his point. Don’t use them just because you don’t know what else to say. Not everyone is a numbers person. Interpret the information so that your audience can really picture what you are saying and keep your story flowing.
TIP #5: Rehearse. Then rehearse again. Then rehearse some more.
You may think that Steve Jobs was naturally a great speaker. This might well be true, but his careful preparation and continuous rehearsals ensured that this was the case every time he got up on stage. If anything went wrong, Jobs would not be flustered. He knew his presentations inside out, foregoing the traditional use of speaker notes. A natural confidence will come with knowing exactly what you are going to say and how you are going to say it. Know your information, know your visual aids and practice until you are happy with the final result.
See the man in action
If you have not yet seen a Steve Jobs’ presentation, go view one now. Seeing the man in action will teach you a lot. Watch him, listen to him and experience him. Be part of his story. See Steve Jobs present >